Maximum Performance.
An Innovative System: 12-12-20.

Using a unique principle, the IMPACT! Sales Performance Program creates sustainable success that is beyond compare to conventional trainings and coaching sessions and truly makes a difference in a company, making the measurable productivity increases apparent.

You, too, should discover: the 12-12-20 system!

Two minds that drive sales to the top

The CVs of the two minds behind IMPACT! demonstrate that there is a method to successful sales. The Sales Performance Program gets to the heart of this method – and makes it applicable. Find out about the expertise that lies in Andreas Stiehl-Wolf and Nicolai Christ.
Andreas Stiehl-Wolf

Andreas Stiehl-Wolf (Dipl.-Ing.)

As Key Account Director, Sales Manager and Managing Director, Andreas Stiehl-Wolf combines 30 years of experience in sales and management as well as development of sales units.

Andreas Stiehl-Wolf (Dipl.-Ing.)

As Key Account Director, Sales Manager and Managing Director, Andreas Stiehl-Wolf combines 30 years of experience in sales and management as well as development of sales units.

Throughout his career, he proved his profound skills with market leaders such as SAP and Oracle: transactions worth millions and years of commitment by large businesses and multi-national corporations came about thanks to his sales skills.

These days he focuses his consultancy on benefit-oriented account planning, establishing programmatic sales processes, focusing of sales activities on the customer’s benefit, competitive strategies in the sales project as well as coaching sales and management teams.

Nicolai Christ

Nicolai Christ

As the person responsible for setting up different sales organizations for direct and indirect distribution channels, Nicolai Christ managed to acquire extensive expertise – especially in successfully leading effective sales units.

Nicolai Christ

Nicolai ChristAs the person responsible for setting up different sales organizations for direct and indirect distribution channels, Nicolai Christ managed to acquire extensive expertise – especially in successfully leading effective sales units.

Moreover, he also shaped the overall strategic orientation of a telecommunications company in the competition of deregulation. He achieved further successes as Interim Manager with marketing, sales and business development strategies for customers in different industries.

He continues to support his customers today to increase their performance: In addition to the consulting areas of sales controlling and sales- and manager development, he has also specialized in the fields of strategic sales, conducting negotiations, and interview-, communication- as well as presentation techniques.


Achieve perceivable sales impact in 12 months. Permanently.

We strive to get the most out companies. And not merely raise the productivity for a brief moment, but to permanently raise it. For that reason, we have developed a special system that delivers impressive results: 12-12-20.
What lies behind this? 12 employees and their managers receive targeted coaching and measures across 12 months which lead to a 20-percent increase in the closing rate.
The declared goal of the IMPACT! Sales Performance Program is to anchor a uniform approach within sales that suits the company and has a long-term effect. And continues to excite while always considering all parties involved as well as the existing activities. The program is set up in several levels so that the conveyed content really leads to a change in behavior. After all, true internalization is a matter of conviction and practice – until the “eureka” moment can be experienced in its logical completion.






Much more than brief euphoria in sales
A great team, valuable skills and ambitious goals - With IMPACT! and the consistently designed coaching plan, the increase in sales performance is long-lasting.

IMPACT! offers the decisive advantage

When investing in training measures, you really want these to be worth your while. That is why IMAPCT! offers more than conventional methods which normally only transfer roughly 15% of the matters learned into implementation. Instead, the program convinces with an impressive sustainability that measurably establishes the productive added value in sales. The key: a far-reaching change in behavior by focusing on the solution.

Accepted becomes implemented

In the world of training, content is conveyed which may be heard, but is rarely really understood and accepted. By means of intensive workshops, IMAPCT! pointedly fosters the actual implementation of this content through their concrete application.

Implemented becomes retained

IMPACT! repeatedly picks up on the application of the methods learned in the trainings so that the approaches gradually become a routine process.

Retained becomes internalized

A total of 12 intensive training and coaching months ensure that the processes are truly internalized and permanently established.

A powerful program. Visible positive results.

With the help of the 12-12-20 system, multi-layered successes can be achieved that lead to impressive results. Discover what IMPACT! can also affect in your company.


An exact analysis clearly reveals the current situation and sets the targets.


The constant target-performance comparison makes the path apparent.


Transactions and revenue can be planned better.


An exact analysis clearly reveals the current situation and sets the targets.


All parties involved profit from clear-cut conditions thanks to comprehensible agreements.


Team communication becomes more transparent and efficient.


Maximum transparency of all sales processes at all times.


Realistic targets ensure a high success rate from the start.


Nothing motivates a team as much as factually measurable success.

Maximum sales performance?
Take the first step now!

Would you, too, like to permanently elevate your sales to the next level and generate measurable success? Then contact us. We will gladly advise you on the IMPACT! Sales Performance Program and how the 12-12-20 system can also raise your company’s closing rate.

Frankfurt am Main

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Andreas Stiehl-Wolf
ASW Salesperformance
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Impact - Sales Percormance
Maximum Performance.
An Innovative System: 12-12-20.
About Impact!
your way to us
Impact - Sales Percormance
Maximale Sales Performance.
Ein innovatives System: